Digital Media Planning

Great digital marketing means choosing the right time to put the right message in front of an audience that will convert to buyers. The digitalscape has many customer touchpoints from social to search. All campaigns have to be multichanneled, and the messaging needs to take the audience down a linear path to conversion.

Marketing Automation

With the rising costs of ad inventory, companies can no longer depend on cheap impressions to yield profitability. E-mail acquisition is a necessary first step, especially when paired with behavior-based e-mail campaigns. This will lower your average acquisition cost and increase your customer lifetime value.

Conversion Rate Optimization

Many factors play a role in the conversion rate, the single most important metric of your business, such as traffic, messaging, value, and consumer psychology. There are best practices that will increase your conversion rate optimization (CRO); identifying problems, asking the right questions, and testing will lead to success.

Audience Segmentation

The data and insights marketers can access can be both powerful and potentially misleading. Consumer behavior cannot be quantified simply by what that user bought last month; you must understand how that individual interacts with your brand. With that knowledge, we can understand the buyer’s journey and then optimize.

Analytics

Your company is as good as your data. Key performance indicators (KPIs) have to be measured by the minute. Without clean data, your company is blind to what is working and what is not, leading to waste that will zero out your profitability. Analytics and data need to be part of a company culture built around the principles of “identify, ask, and test.”

Ecommerce

Getting a user motivated enough to fill out an order form and trust your company with his or her credit card number is a hurdle, and doing this with tens of thousands of users is like climbing Mt. Everest. It is possible, however, and we have the clients to prove it. But you aren’t likely to get there using a templated solution. Ecommerce needs to be customized to the products it sells.

Customer Value Optimization

Customer acquisition cost (CAC) and lifetime value (LV) determine your profitability. Many companies focus on CAC and one-time purchases, often neglecting the most profitable form of campaign—engaging with past customers. Some customers choose to break even on the CAC, because the LV can be so lucrative.

Sales and Lead Pages

Websites are great for many things, but they do not perform well for marketing. Campaigns need to be paired with landing pages. Each page has to have one objective: capture a lead or sale. Landing pages is one of the most important aspects to your sales funnel, leading the customer down a linear path to a conversion.